> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-user-guide.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Exit Intent Technology

MoEngage's Exit Intent technology detects what users do on your website and triggers a message when they are about to leave. You can use this for your desktop web and mobile web traffic in On-Site Messaging (OSM) campaigns.

## How Exit Intent Works

MoEngage detects user exit intent on desktop and mobile web, as follows:

* **Desktop web:** MoEngage detects cursor movement. When the cursor moves off the browser tab, the MoEngage SDK triggers an Exit Intent campaign.
* **Mobile web:** MoEngage detects exit intent based on these actions:
  * When the user taps the **Back** button or gestures back in the browser.
  * When the user double-taps the browser to switch tabs or taps the tab button.
  * When the user scrolls down 50% and then scrolls up 5%. This action displays the browser's top bar, which allows opening a new tab.

## Use Cases for Exit Intent Campaigns

* Capture users' email addresses as they prepare to leave your site.
* Show users your best offers to keep them interested. Personalize these offers by creating segments and content for specific geographic regions.
* Ask for user feedback as they prepare to leave your site to understand how you can improve.

<Tip>
  Your platform must be integrated with the MoEngage Web SDK. For more information, refer to [Web SDK](/developer-guide/web-sdk/web-sdk-overview/web-sdk-overview).
</Tip>

## Create OSM Campaigns with Exit Intent

To create an On-Site Messaging (OSM) campaign that uses exit intent, follow these steps:

1. On the sidebar menu in MoEngage, hover over the **Engage** menu item  <img alt="Icon representing the Engage menu." src="https://mintcdn.com/moengage-user-guide/LNSaIrgVyFV18WvY/images/moengage_e77c23.png?fit=max&auto=format&n=LNSaIrgVyFV18WvY&q=85&s=fa5ece0b231b5e829fe71bba01c20fcb" width="38" height="32" data-path="images/moengage_e77c23.png" /> . The **Engage** menu appears.
2. Click **+ New Campaign**.
   <img alt="Screenshot of the + New Campaign button." src="https://mintcdn.com/moengage-user-guide/a6gDmhXi5PAv8cuv/images/moengage_547cb3.png?fit=max&auto=format&n=a6gDmhXi5PAv8cuv&q=85&s=ca8478a2850dada0ea371217b94df6be" width="562" height="474" data-path="images/moengage_547cb3.png" />
   You can also click **All Campaigns** on the **Engage** menu, and then click **+ Create campaign** on the All Campaigns page.
3. In the **New Campaign** dialog box, under **INBOUND**, click **On-site**.
   <img alt="Screenshot showing On-site selected in New Campaign dialog box." src="https://mintcdn.com/moengage-user-guide/HHTBNZYCcHVslmtq/images/moengage_63bc13.png?fit=max&auto=format&n=HHTBNZYCcHVslmtq&q=85&s=6424bef4286b02e31344690001fe7a2c" width="1264" height="1300" data-path="images/moengage_63bc13.png" />
   The On-Site Messaging campaign creation page appears.
4. In the **Trigger criteria** section, select **On Exit Intent**.
   <img alt="Screenshot showing On Exit Intent selected in Trigger criteria section." src="https://mintcdn.com/moengage-user-guide/6Cv-o-foj_xuv48L/images/moengage_c41e0f.png?fit=max&auto=format&n=6Cv-o-foj_xuv48L&q=85&s=8d7f5841ddb58e29e2c9c66d7e2a0ab5" width="1534" height="582" data-path="images/moengage_c41e0f.png" />
5. Add the necessary campaign details, and then publish the campaign. For more information, refer to [Create On-Site Messaging Campaigns](/user-guide/campaigns-and-channels/on-site-message/create/create-osm-campaign).

## Frequently Asked Questions

<Accordion title="How long does it take for the Exit Intent campaign to appear after a user shows exit intent?">
  Typically, messages appear in the browser within 1-2 seconds after exit intent is detected, depending on network latency. For the first page visit, the campaign might take about 5 seconds to appear after the page loads.
</Accordion>