> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-user-guide.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# MoEngage User Guide

> Everything you need to engage your customers across channels, analyze behavior, and drive growth with MoEngage.

MoEngage is an insights-led customer engagement platform that helps you understand your audience, engage them across channels, and build lasting relationships; all from a single dashboard.

This user guide covers every feature and capability of the MoEngage platform, from initial setup to advanced AI-powered optimization.

## Where to Start

<CardGroup cols={3}>
  <Card title="Getting Started" icon="rocket" href="/user-guide/getting-started/initial-setup/sign-up-with-moengage-or-create-a-new-account-in-moengage">
    Create your account, set up your workspace, and configure your environment.
  </Card>

  <Card title="Dashboard Overview" icon="gauge" href="/user-guide/getting-started/initial-setup/dashboard-overview">
    Familiarize yourself with the MoEngage dashboard, navigation, and key concepts.
  </Card>

  <Card title="Integration" icon="plug" href="/user-guide/getting-started/integration/integration-checklist">
    Integrate MoEngage SDKs across Web, Android, iOS, and other platforms.
  </Card>
</CardGroup>

## Platform Capabilities

### Understand Your Users

<CardGroup cols={3}>
  <Card title="Data" icon="database" href="/user-guide/data/key-concepts/overview-data">
    Bring in user profiles, events, and attributes from any source — SDKs, file imports, or data warehouses.
  </Card>

  <Card title="Segment" icon="users" href="/user-guide/segment/basics-of-segmentation/basics-of-segmentation">
    Build precise audience segments based on behavior, attributes, affinity, and reachability.
  </Card>

  <Card title="Analyze" icon="chart-mixed" href="/user-guide/analyze/analytics/getting-started-with-analytics/overview">
    Explore funnels, retention, user paths, cohorts, and custom analytics dashboards.
  </Card>
</CardGroup>

### Engage Across Channels

<CardGroup cols={3}>
  <Card title="Campaigns & Channels" icon="paper-plane" href="/user-guide/campaigns-and-channels/getting-started/introduction/moengage-channels">
    Create and manage campaigns across Email, Push, SMS, WhatsApp, In-App, Web Push, Cards, and more.
  </Card>

  <Card title="Flows" icon="diagram-project" href="/user-guide/flows-cross-channel-messaging/getting-started/overview-flows/overview-flows">
    Design cross-channel user journeys with conditional logic, branching, A/B splits, and real-time triggers.
  </Card>

  <Card title="Inform" icon="bell" href="/user-guide/inform/overview/overview-inform">
    Send transactional messages — order confirmations, OTPs, alerts — reliably at scale.
  </Card>
</CardGroup>

### Optimize and Personalize

<CardGroup cols={3}>
  <Card title="Intelligence" icon="brain" href="/user-guide/intelligence/merlin-ai/merlin-ai-copywriter/merlin-ai-copywriter">
    Leverage Merlin AI for smart send-time optimization, predictive segments, A/B testing, and AI-generated copy.
  </Card>

  <Card title="Personalize" icon="wand-magic-sparkles" href="/user-guide/personalize/overview/overview-personalize">
    Deliver tailored web experiences with client-side and server-side personalization and split URL testing.
  </Card>

  <Card title="Content" icon="swatchbook" href="/user-guide/content/content-blocks/content-blocks">
    Manage content blocks, templates, coupons, landing pages, and product recommendations.
  </Card>
</CardGroup>

### Advanced Features

<CardGroup cols={3}>
  <Card title="Decisioning" icon="scale-balanced" href="/user-guide/decisioning/campaign-decisioning/introduction">
    Automate campaign and offer decisions to deliver the right message to the right user at the right time.
  </Card>

  <Card title="Settings" icon="gear" href="/user-guide/settings/account/general-settings/workspace-settings">
    Configure your workspace, manage team roles, set delivery controls, and access API keys.
  </Card>

  <Card title="Use Cases" icon="lightbulb" href="/user-guide/use-cases/analytics/how-to-analyze-ott-content-performance">
    Explore real-world examples and best practices for common engagement scenarios.
  </Card>
</CardGroup>

## What's New

<Card title="January 2026 Release Notes" icon="sparkles" href="/user-guide/release-notes/2026/january-2026">
  Check out the latest features, improvements, and fixes in the most recent release.
</Card>

## Additional Resources

<CardGroup cols={3}>
  <Card title="Release Notes" icon="scroll" href="/user-guide/release-notes/2026/january-2026">
    Stay up to date with the latest features, improvements, and fixes.
  </Card>

  <Card title="Contact Support" icon="headset" href="/user-guide/contact-support/overview/aira-overview">
    Reach the MoEngage support team for help with your account or technical issues.
  </Card>

  <Card title="Terms to Know" icon="book" href="/user-guide/getting-started/overview/terms-to-know">
    Learn the key terminology used throughout MoEngage and this documentation.
  </Card>
</CardGroup>