> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-user-guide.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# December 2021

# New Features

## CVR and CTR

The following metrics are included in the SMS, Email, Connector, and Push campaign analysis.

| Channel    | Metric                                                                                                                                                                                             |
| ---------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Push       | - Delivery Rate - Click through Rate - Conversion Rate   For more information, refer to [Push Campaign Analytics.](/user-guide/campaigns-and-channels/mobile-push/analyze/push-analytics-and-info) |
| SMS        | - Delivery Rate - Click through Rate - Conversion Rate   For more information, refer to [SMS Campaign Analytics](/user-guide/campaigns-and-channels/sms-mms-and-rcs/sms/analyze-sms-campaigns).    |
| Email      | - Delivery Rate - Click through Rate - Conversion Rate   For more information, refer to [Email Campaign Analytics](/user-guide/campaigns-and-channels/email/analyze/email-analytics-and-info).     |
| Connectors | - Success Rate - Conversion Rate   For more information, refer to [Connector Campaign Analytics](/user-guide/campaigns-and-channels/connectors/analyze/connector-campaign-analytics).              |

## Push Templates

A new version of the push templates is available and we encourage you to upgrade to the new version. The following are the enhancements and new features in the push template

### Existing features

* Push templates are available in Flows.
* Preview of campaigns for different locales and variations.

### New features

* A toggle background color option is available.
* Change the color of the App for Android.
* Copy content from all platforms is supported.
* Inline personalization fallback is supported.
* Preview of the campaign in different browsers.
* Reset template option to clear the data added to the campaign.
* Change the template of the campaign for the specific platform.
* Change the template of campaigns in draft status for Android and iOS platforms.
* The template of the campaigns cannot be changed when the selected platform is only Web.
* Use the change template option to change the templates for different locales and variations.
* Previews in campaign creation are different from the campaign info of the campaign analytics.
* When you duplicate campaigns created in the older version the template backup is not duplicated and has no content.
* Backup is integrated into the Content creation of the campaign creation.
* When you click Next after the Content creation of the campaign the backup template content is copied automatically.
* Test campaign backup content is automatically copied when the selected campaign variants have no content.

### Features not supported

* Removed Buttons and Advanced Settings (Coupon code, sound, badge) from Template Backup.
* Removed Buttons from Carousel Template in iOS.
* Removed separate personalization fallback for Templates.
* Android Preview is not supported for older versions of Android.

For more information, refer to [Push Template (React)](/user-guide/campaigns-and-channels/mobile-push/create/push-templates).

## AI-Powered Multivariate Testing and Control Groups in Inbound Campaigns

Marketers can now leverage the new A/B Testing feature to test the efficacy of their inbound campaigns (In-apps, Onsite Messages, or Web Personalisation campaigns). Campaigns can be optimized for different templates, images, text, or CTAs. AI-powered Sherpa can automatically figure out the winning variant and optimize your campaigns for more conversions and revenue.

For more information, refer to [A/B Testing](/user-guide/intelligence/ab-testing/what-is-ab-or-multivariate-testing/overview).