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Analytics Enhancements

  1. Analytics now supports Geo point and Date time operators for event attributes in filters and allows you to edit chart names on custom dashboards.
  2. All active metrics are now connected with dotted lines to differentiate between old metrics and active metrics.
  3. All analytics queries now run on Athena 3.

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Outbound Channels

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Global Delivery Control Settings

You can configure all the delivery controls - Frequency Capping( cross channel and channel-specific), Do Not Disturb (DND), Minimum Delay between campaigns, and Throttling in one place! For more information, refer to Frequency Capping, DND, Minimum Delay, and Throttling.

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Revamped Email Analytics and Info

The campaign analytics and info UI for the Email channel has been revamped. For more information, refer to Email Analytics and Info.

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Segmentation Enhancements

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Value Suggestions

The value suggestions in segmentation filters have been enhanced:
  1. Data is availbable in Value Suggestion after T-1 days for events and T-2 days for user attributes.
  2. Data retention will be expanded to 60 days from the latest received time.
  3. Each attribute datatype combination will support 5K values.
  4. Data Types Supported: STRING, DOUBLE, ARRAY_STRING, ARRAY_DOUBLE

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WhatsApp Reachability

The numbers of segmented users and the actual number of users who receive WhatsApp communication differ. Thus, identifying the number of reachable users on WhatsApp was difficult. With this feature, you can now identify users who have been targeted in a WhatsApp campaign.

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Audit Logs

Audit logs are available for custom segments, file segments, user exports, and outbound segment sync.

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Data

The Device API has been deprecated due to conflicts between attribute updates made through the API and those made through the SDK. Additionally, the API may not be real-time, which can cause data discrepancies. To ensure seamless device data tracking for your users, we recommend using the MoEngage SDK. The SDK is essential for sending Push or InApp campaigns and provides a comprehensive solution for tracking device attributes. For more information, please refer to the Data Tracking sections in the respective SDKs in our developer documentation.