How to Analyze OTT Content Performance

Introduction

For a media or entertainment brand, comparing time-series data for different contents helps marketers identify which shows, movies, or episodes are performing well in terms of viewership, engagement, and retention. Analyzing viewing trends over time can highlight popular genres, themes, and formats, assisting in making content acquisition and production decisions.

In this article, we will understand how you can analyse different content viewership on your app or site in terms of engagement and retention.

Expected Result

Marketers will be able to see time series comparison of video viewership on their app or site:

Marketers will be able to identify retention rates across videos based on content creators:

• Analyze product needs to be enabled.
• Events such as video_watched with video_categories attribute must be present.

Analyze Content Performance

In this section, let us analyze the content performance.

Compare Based on Engagement, Popularity, and Viewership

1. Navigate to Analyze > Behaviour on your MoEngage Dashboard.
2. Add your content viewed event.
3. From the Split by drop-down list, split based on category event attribute.
4. Select your required option from the Analysis type drop-down and the Duration field.
5. Click Apply.
6. Select your comparison duration.

Result: Time-series comparison of different categories of videos present across your app or site.

Compare Based on Retention

In this section, let us compare based on retention.

1. Navigate to Analyze > Retention on your MoEngage Dashboard.
2. Select your first event and returning event.
3. In the Retention Options section, from the Retention type drop-down, select your retention type.
4. From the Split by drop-down list, split by the video creator name.
5. Click Apply.

Result: Daily Retention chart of videos watch of different video creators whose content is present on your app or site.

Conclusion

In this use case, we understood how you can analyse different content viewership on your app or site in terms of engagement and retention.

This is how you can analyse your content performance in terms of their categories, names, or creators in MoEngage. This will help simplify decision making on what type of content is generating more viewership and improving user retention.