How to Send Messages in WhatsApp Based on Users' Last Activity on the App

Introduction

Last-viewed products are powerful tools for reaching out to potential customers and encouraging them to purchase them. By sending a WhatsApp message with a list of the products a user has recently viewed, you can remind them of their interest in the product and encourage them to take action, such as purchasing a product or completing a TV show or series.

Expected Result

Users will have a smooth and engaging experience, leading to a better understanding of app features, increased user satisfaction, and higher retention rates. Specifically, users can easily navigate through the app to make their purchases and get a reminder of their last viewed products, offers, and sales, resulting in higher user satisfaction and more frequent app usage.

Create a WhatsApp Campaign

In this section, let’s create a WhatsApp campaign to reach out to potential customers and encourage them to make a purchase.

Step 1: Target Users

1. Navigate to the sidebar on the left and click Engage > Campaigns and click + Create campaign, or click + Create new> Campaign.
2. Under Messaging Apps, click WhatsApp > Event Triggered.
   You are taken to the first step, “Target users,” of defining your campaign.
3. Enter the following details:
   • Campaign name: Enter a name for the campaign. For example, “Last viewed products.”
   • Campaign tags: Select the relevant campaign tags.
4. Select the required Trigger Criteria and the Audience. One of the sample audiences can be users who added items to their cart in the last 3 days but didn’t place an order or users who started watching a TV show or a movie but didn’t complete it.
5. Click Next to move to the second step, “Content,” where you can define the content for your campaign.

Step 2: Content

MoEngage WhatsApp campaign offers a variety of templates for all your use cases. It also provides the option to start from scratch.

1. Select the required sender.
2. Select the required template, which contains the header as an image (and it is saved as a dynamic image while creating the template).
3. For the Header, the following are the popular options for fetching the image.
   • Pick the last viewed product using product sets.
   • For each user profile, the user attribute with the last viewed product can be picked.
4. Personalize the message body with customer attributes or event attributes such as name, location, and so on (if the template has variables).
5. Use personalization with the dynamic navigation link to help customers land on relevant screens (if the template has a dynamic CTA link).
6. Click Next to move to the third step, “Schedule and goals,” where you can define your campaign’s schedule and goals.

Step 3: Schedule and Goals

1. Select the duration of the event-triggered campaign.
2. Add a conversion goal to track the conversion (if required).
3. Select the campaign’s priority and define custom delivery controls.
4. Click Publish.

Conclusion

In this use case, we created a WhatsApp campaign using the messaging feature of MoEngage to design an engaging interface.

This automated campaign will help businesses ensure users get reminders and are notified regarding the latest offers and sales based on their last activity on the app. Implementing this campaign using the MoEngage feature can significantly enhance the user experience, making purchasing more engaging and effective.