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As a marketer, you can create exit intent notifications, such as sending a notification to users as soon as they exit the app. The goal of such notifications is to bring back users as soon as they abandon your app. These exit notifications are sent using device triggers. We recommend reading about device triggers and how they work as a first step before delving into exit intent notifications. You can serve messages even when devices are offline. This makes a good case for Fitness or Gaming apps. In this example, you will create an Exit Intent notification for All users available on the Android platform. Perform the following steps:

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Step 1: Target Users

  1. Navigate to the sidebar on the left and click Engage > Campaigns and click + Create campaign or click + Create new > Campaign.
  2. Under Outbound, select Push and then the required delivery type. You are taken to the first step “Target users” of defining your campaign.
  3. Enter the following details:
    • Team: Select a team if your organization has teams enabled for your account. For more information, refer to Teams in MoEngage.
    • Campaign name: Enter a name for the campaign.
    • Campaign tags: Select the required campaign tags.
  4. In the Trigger Criteria section, set up MOE_APP_EXIT as the trigger event.
  5. In the IF user section, select Has Executed as MOE_APP_EXIT.
  6. In the THEN trigger the message section, define the With Delay option and define the delay as shown the following image: TriggerCriteria.png
  7. In the Target Audience section, select All users.
  8. In the Target Platforms section, select Android. Target_Audience_and_Platform.png
  9. Click Next to move to the second step “Content” where you can define the content that will go into your Push campaign.

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Step 2: Content

  1. Select the template that you like to go with. For our example, select Basic notification. 6.png
  2. Enter the required content for the campaign for the targeted platform Android. ExitIntentCampaign.png
  3. Click Next to move to the third step “Schedule and goals” where you can define the schedule and goal of your campaign.

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Step 3: Schedule and Goals

  1. Define when to start and end this campaign and the conversion goal based on your requirements.
  2. In Delivery controls, ensure that you turn on the Ignore DND settings toggle if you wish to serve the Exit Intent notifications even when your users are offline. DeliveryControls.png
  3. Click Publish to go live. Happy Engaging!