User Paths - Overview

User Paths visualize user interaction and navigation within websites and apps by analyzing event trails. This analysis focuses on events performed before or after a specific target event, revealing user behavior patterns. You can identify popular navigation routes and pinpoint potential bottlenecks or friction points in the user experience. These paths consist of event sequences originating from or converging on a desired event within a defined time frame.

Use Cases

As a marketer or product owner, you can answer the following questions with User Paths:

• What are my users doing right after installing or opening the app?
• What do users do right before making a purchase or uninstalling the app?
• What paths do users follow between clicking a notification and completing a purchase?
• How can we analyze and optimize the user onboarding journeys?

Getting Started

Next Steps

• Analysis