| Term | Definition |
|---|---|
| Analytics | MoEngage Analytics helps you understand how users interact with your web and mobile apps. You can use it to track events and analyze trends to measure the performance of your app and campaigns. |
| API | MoEngage APIs provide a web service where you can send actions taken by your users directly through HTTPS, rather than through the mobile SDKs or the web SDK. This allows you to pass user data to MoEngage that is not tracked within your app or website. For more information, refer to API. |
| Campaign Approval Flow | Campaign approval allows Marketing teams to control or review the campaigns going live by implementing a creator-approver (maker-checker) approach. For more information, refer to Campaign Approval Workflow. |
| Engagement Channels | MoEngage offers various channels to reach your users with our campaigns:
|
| Environment | Every MoEngage account for an app or web provides two different environments: TEST and LIVE. We support this with a single Workspace ID, (available under App Settings), which is your MoEngage identifier. |
| Events | Events track the actions that users perform in your app or website. For example, launching an app, viewing a product, sharing a song, making a purchase, and so on. |
| FUP | Fair Usage Policy (FUP) is a set of guidelines and rules implemented to ensure all customers have equal and non-discriminatory access to MoEngage resources. |
| Key Metrics | Key metrics is a dashboard page that provides all important and necessary information for day-to-day use for marketers. A quick glance at the Key metrics page shows the usage, engagement, and performance metrics of the product. For more information, refer to Key Metrics. |
| Merlin AI | The powerful machine-learning engine of MoEngage adds intelligence to your orchestrations or powers your recommendations. It automatically maximizes campaign engagement by predicting and sending the right message at the right time. |
| MTU | Monthly Tracked Users (MTUs) are the total number of unique users for whom at least one event was tracked in a specified month. This is a key metric for billing. For more details on how MoEngage calculates MTUs, refer to Usage Details. |
| Recommendations | You can include your product catalogs in your campaigns using recommendations. For more information, refer to Recommendations. |
| Roles | MoEngage allows multiple team members to be added to the same account. There are 5 access roles (Admin, Manager, Marketer, Developer and Analyst) with different permissions. For more information, refer to Access Roles. |
| SDK | Software Development Kits (SDK) is integrated into iOS and Android applications and provides powerful tools for marketing, customer support, and analytics. MoEngage offers SDK integration for both iOS and Android. For more information, refer to the Developer Guide. |
| Segmentation | The Segmentation feature allows you to segment your users based on their attributes and actions in your app or website. After segmentation, you can create a campaign targeted to these segments. For more information, refer to Create Segments. |
| Team | A team is a group of MoEngage users using MoEngage Dashboard who collaborate on the same campaigns. These users can be from the same geography or from the same vertical within the enterprise. For more information, refer to Teams in MoEngage. |
| Triggers | Triggers are messages sent to the device when the user performs a trigger event. Messages are served in near real time. For more information, refer to Triggers. |
| User Profile | A user profile is a collection of all information associated with a user in MoEngage systems. A user profile may contain usage information (behavior), demographic information (age, physical attributes, language, family), psychological info (attitudes, beliefs, opinions), professional info (education, work experience), and so on. For more information, refer to User Profile. |
Terms to Know
These terms can help you as you begin your journey on MoEngage.
All MoEngage AI products, which were previously referred to as Sherpa AI, are now known as Merlin AI.