Overview

Connected Apps

MoEngage Connected Apps provide a low-code platform for integrating various data sources and channels. This platform enables marketers and partners to connect their marketing technology stack, exchange real-time data, and create personalized customer interactions across different sources and platforms. Connected apps allow you to connect any app to MoEngage. You can create connections to easily send users, events, and segments from MoEngage to your own app.

These apps are a part of the Connected Channels add-on. Contact your MoEngage CSM to enable them for your account.

Connected Channels

Connected Channels present an easy way to link MoEngage with any customer interaction platform seamlessly. They support many channels, including messaging channels, ads/retargeting platforms, IVR/ support tools, chatbots, and more.

Connected channels offer the same functionality as other MoEngage channels, enabling you to integrate and use them effectively.

Supported Connected Channels

MoEngage supports the following pre-configured channels:

Channel Type	Channel
Messaging Apps	Telegram Line Viber
Retargeting	TikTok Ads Criteo Ads Snapchat Ads Pinterest Ads

Use Cases for Connected Channels

Here are some real-world scenarios where you can leverage connected channels to create personalized and timely customer interactions:

• Retargeting abandoned cart users: Use MoEngage to identify users who added items to their shopping cart but did not complete the purchase. You can then automatically send this user segment to a retargeting platform like Criteo Ads to show them personalized ads for the products they left behind.
• Real-time alerting: If a logistics company’s user’s package is delayed, you can trigger an event in MoEngage to send a real-time notification to the customer via a messaging app like Telegram.
• Customer support automation: When a user submits a Support Ticket event in your app, use MoEngage to send their user profile and event details to a support tool like Freshdesk. This automatically creates a new ticket in Freshdesk, providing your support team with all the necessary context

Understand Key Terms

Before you begin, review the following MoEngage terms used with connected apps:

Term	Description	Example
Connected App	An external third-party application or tool to which you send data from MoEngage. This can be a messaging application, an advertising or retargeting platform, or an internal tool in your marketing technology stack.	Messaging applications: Telegram, Line, Viber Advertising/Retargeting platforms: Snapchat Ads, Pinterest Ads, Criteo Ads Support tools: Freshdesk, Zendesk Note: The examples listed here are illustrative and may not be currently supported by MoEngage. For a comprehensive list of currently supported applications, refer to the Supported Connected Channels section.
Connected Channel	A type of connected app integration in MoEngage that allows you to send data from MoEngage to an external customer interaction platform.	Messaging Apps Telegram Line Viber Retargeting TikTok Ads Criteo Ads Snapchat Ads Pinterest Ads
Channel Connector	A Channel Connector, or simply a Connector, is a specific configuration that defines how MoEngage campaigns integrate with a connected app. Each connector links to a particular API at the destination and serves a specific use case.	A Criteo Ads Connected Channel typically has two connectors: Add users to a customer list. Remove users from a customer list.
Connection	When you integrate a Channel Connector for your connected channel, MoEngage creates a Connection. You can name new connections for easy identification within the MoEngage platform.	In case you are using two different Criteo Ad accounts (for Business A and Business B), you can connect them separately on MoEngage as separate connections: Criteo Business A Criteo Business B

Get Started with Connected Channels

The Connected Apps platform helps you quickly onboard your preferred channels. For detailed instructions, refer to Create a Connected App.