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User Analysis enables you to analyze users and attributes that define the user groups within your overall user base. This analysis helps you identify trends about your users, such as the number of your users from a specific location and their language preferences. User analysis is helpful in personalizing user experiences, targeting specific audiences, and tailoring content, services, or products to individual needs or preferences.

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Use Cases

Some of the questions User Analysis will help you answer:
  • How to analyze user preferences on different devices using device types and conversion rates
  • How to identify regional spending patterns using the user location and average order value
  • How to analyze the number of unique users who have abandoned checkout grouped by platform or device
  • How to analyze the total number of users who have purchased in a store based on device-triggered push notifications
  • How to identify the number of users who have engaged with emails in a specified domain

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Getting Started

User analysis follows a similar workflow to other analyses. For a basic overview of performing an analysis, refer here. We will begin with performing User Analysis in the next section.

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Next Step