MoEngage Channels

In MoEngage, a channel refers to the method you use to deliver messages to your users. Whether it’s a direct alert on their phone or an email in their inbox, channels are how you connect with your audience.

As a marketer, you can use MoEngage’s diverse range of channels to engage your audience effectively across various touchpoints. Choosing the right channel helps you deliver relevant content, drive engagement, and achieve your campaign objectives.

Channels in MoEngage

MoEngage supports the following channels to help you connect with your audience:

Channel Name	Channel Overview	Benefits	Use Cases
Mobile Push	Mobile push notifications deliver timely alerts and messages directly to users’ Android and iOS devices, even when your app is closed. This channel helps you re-engage inactive users, announce promotions, and send critical updates directly to their phones. For more information, refer to Mobile Push.	High visibility Direct reach Excellent for driving immediate action	Send abandoned cart reminders with dynamic product images. Re-engage inactive users based on app usage patterns. Announce flash sales.
Web Push	Web push notifications send alerts to users’ desktop and mobile web browsers. This is a powerful way to re-engage website visitors and drive them back to your site, even after they’ve left. For more information, refer to Web Push.	High reach for web visitors No email required Effective for driving traffic	Notify users about price drops on viewed items. Announce new blog posts. Remind them of items left in their shopping cart on your website.
Email	Email allows you to send personalized messages, newsletters, and promotional content to your registered users’ inboxes. This traditional channel is essential for detailed communication, building customer loyalty, and nurturing leads. For more information, refer to Email.	Versatile for rich content Strong for long-term engagement Widely adopted	Send welcome series to new sign-ups. Send personalized product recommendations based on browsing history. Send monthly newsletters with dynamic content.
SMS	SMS (Short Message Service) enables you to send direct, text-based messages to registered users. SMS is ideal for quick, high-priority alerts. For more information, refer to SMS.	High open rates Immediate delivery Effective for urgent messages	Send OTPs, delivery updates, and appointment reminders via SMS. Send interactive customer service flows and product showcases via RCS.
RCS	Rich Communication Services (RCS) is a type of messaging that allows businesses to engage with their users more dynamically and interactively. As a marketer using RCS, you can leverage rich media, such as images, videos, and interactive elements, to create more engaging and visually appealing messages. For more information, refer to RCS.
MMS	Multimedia Messaging Service (MMS) is an extension of Short Message Service (SMS) that allows you to send richer content, including images, GIFs, audio, videos, and a contact card in addition to text. For more information, refer to MMS.
In-app Messaging	In-app messages appear directly within your mobile application while users are actively using it. Use this channel to guide users through features, offer contextual help, announce new functionalities, or prompt actions without interrupting their workflow. For more information, refer to In-app Messaging.	Highly contextual Non-intrusive Excellent for driving in-app actions	Display a welcome message on first app open. Offer a tutorial for a new feature. Prompt a review after a positive experience.
On-site Messaging	On-site messages display pop-ups, surveys, or lead generation forms directly on your desktop or mobile website when users are visiting. This helps you capture leads, gather feedback, and deliver real-time personalized experiences. For more information, refer to On-site Messaging.	Real-time personalization Immediate feedback capture Lead generation	Offer a discount pop-up to first-time visitors. Collect email sign-ups through an exit-intent form. Run a quick survey on a product page.
Cards	Cards are a versatile channel for displaying messages within a dedicated feed embedded in your app. This lets users consume content at their convenience, such as news updates, personalized offers, or product recommendations. For more information, refer to Cards.	User-initiated engagement Non-intrusive Ideal for evergreen content	Curate a feed of personalized articles. Display a user’s loyalty program status. Showcase new product arrivals that match their preferences.
WhatsApp	WhatsApp allows you to send templated messages to users who have opted in for WhatsApp communication. This channel provides a highly personal and widely adopted way to connect with your audience for customer support, transactional updates, and promotional content. For more information, refer to WhatsApp.	High engagement rates A trusted communication channel Rich media support	Send order confirmations, delivery notifications, and customer service replies. Send personalized promotional offers via pre-approved templates.
Facebook Audience	Facebook Audience lets you retarget your users on the Facebook Audience Network by syncing your MoEngage data with Facebook Ad Audience. This helps you deliver highly relevant ads to specific user segments on Facebook. For more information, refer to Facebook Audience.	Leverage existing ad spend Precise targeting Broad reach on social platforms	Retarget users who abandoned carts with Facebook ads. Create lookalike audiences from your high-value customers. Exclude existing customers from acquisition campaigns.
Google Ads Audience	Google Ads Audience enables you to retarget users across the Google Display Network by syncing your data with Google Ads Audience. This allows for precise ad targeting and improved campaign performance. For more information, refer to Google Ads Audience.	High intent targeting Broad network reach Improved ad ROI	Show specific ads to users who viewed certain product categories. Bid higher on users who are highly engaged in your app. Exclude recently converted users.
Connectors	Connectors provide a flexible way to integrate MoEngage with any third-party tool or channel. Use connectors to forward user data or trigger communications to platforms like CRM systems, data warehouses, or other specialized messaging services, extending your engagement capabilities. For more information, refer to Connectors.	Unlocks custom integrations Automates data flow Extends MoEngage’s reach	Sync purchase data to your CRM (e.g., Salesforce) for sales follow-up. Send data to a data warehouse for advanced analytics.
Connected Apps	Connected Apps allow you to seamlessly integrate MoEngage with external applications and services. This helps you unify data, automate workflows, and extend MoEngage’s capabilities across your entire MarTech stack. For more information, refer to Connected Apps.	Centralized data management Enhanced automation Expanded platform functionality	Integrate with your analytics platform for deeper insights. Connect to a customer support tool to provide unified customer views. Automate data syncing with your e-commerce platform.
Web Personalization	Web Personalization lets you tailor the experience of users while they are on your website. You can display dynamic content, offers, or recommendations based on their behavior, preferences, and real-time interactions, leading to higher conversions and engagement. For more information, refer to Web Personalization.	Improved user experience Increased conversion rates Real-time adaptability	Show personalized product recommendations on your homepage. Display targeted banners based on user segments. Dynamically change website content for returning visitors.