Default iOS SDK

This article lists all the information that MoEngage iOS SDK collects by default.

Default Events

MoEngage iOS SDK collects the following events:

Event Name	Description
INSTALL/UPDATE	Tracked on calling the appStatus(_:) method of SDK.
REINSTALL	Tracked on reinstalling the app.
MO_PUSH_PREFERENCE_CHANGED	Tracked on change of App Push Permission settings in iOS.
NOTIFICATION_RECEIVED_IOS_MOE	Tracked on receiving the notification.
NOTIFICATION_CLICKED_IOS_MOE	Tracked on clicking the notification.
NOTIFICATION_DISMISSED_IOS_MOE	Tracked on dismissing the notification.
MOE_GEOFENCE_HIT	Tracked on triggering a Geofence.
MOE_IN_APP_SHOWN	Tracked when In-App is shown.
MOE_IN_APP_CLICKED	Tracked when In-App is clicked.
MOE_IN_APP_DISMISSED	Tracked when In-App is dismissed by the Close button.
MOE_IN_APP_AUTO_DISMISS	Tracked when In-App is automatically dismissed without user action.
MOE_APP_RATED	Tracked when a user gives a rating through In-App campaign.
DT_CAMPAIGN_SCHEDULED	Tracked when a real-time trigger campaign is scheduled to be shown later.
DT_CAMPAIGN_SCHEDULE_FAILED	Tracked when an error occurs while scheduling a real-time trigger campaign.
MOE_APP_EXIT	Tracked when the app goes to the background.
MOE_LOGOUT	Tracked when the resetUser method of SDK is called.

Default User Attributes

MoEngage iOS SDK collects the following user attributes. For information on passing this information to MoEngage, refer to Tracking User Attributes.

User Attribute Name	Description
USER_ATTRIBUTE_UNIQUE_ID	Unique ID for a user
USER_ATTRIBUTE_USER_NAME	Full name of the user
USER_ATTRIBUTE_USER_FIRST_NAME	First name of the user
USER_ATTRIBUTE_USER_LAST_NAME	Last name of the user
USER_ATTRIBUTE_USER_EMAIL	The email address of a user
USER_ATTRIBUTE_USER_MOBILE	Mobile number of the user
USER_ATTRIBUTE_USER_GENDER	Gender of the user
USER_ATTRIBUTE_USER_BDAY	Birth date of the user (tracked when setUserDateOfBirth() is called with an NSDate instance of the user’s DOB)
USER_ATTRIBUTE_USER_LOCATION	Latitude and longitude of the user
ADVERTISING_IDENTIFIER	IDFA of the device
USER_PUSH_PREFERENCE	User Push preference tracked using the SDK method trackUserPushPreference(_:forAppID:)
gdpr_push_opt_out	GDPR Push opt-out status (true or false)

Device Information

MoEngage iOS SDK collects the following device attributes:

Identifier	Information	Optional
ADVERTISING_IDENTIFIER	IDFA (an alphanumeric string unique to each device used only for serving advertisements) - Reference link	Yes
device_IDFV	identifierForVendor (an alphanumeric string that uniquely identifies a device to the app’s vendor) - Reference link	Yes
device_tz	Device timezone	No
model	Device model type (for example, “iPhone” or “iPad”)	No
model_name	Specific device model name (for example, “iPhone 7” or “iPhone X”)	No
os_ver	Current iOS version of the device	No
moe_push_opted	Current Push preference set in the device settings (true or false)	No

Only ADVERTISING IDENTIFIER is available on the dashboard for segmentation and analytics usage as of now. IDFA and IDFV will not be collected if data tracking is opted out with GDPR opt-out methods.

For the list of all MoEngage-generated events and attributes, refer to Derived Events and Attributes.