Locales

You can localize your campaign messages to engage users across different languages, cultures, and regions. Localization helps you tailor your communication to meet specific linguistic and cultural expectations, which drives better engagement. By delivering highly relevant content through locales, brands can significantly improve conversion rates, boost customer loyalty, and ultimately increase customer lifetime value (LTV). For more information, refer to Localize Campaign Messages.

Add a New Locale

Perform the following steps to add a new locale:

There is no limit to the number of locales you can create in your workspace.

1. On the left navigation of your MoEngage dashboard, click Settings > Advanced settings > Locales. The Locales page appears.

2. In the upper-right corner, click + Create locale.

   

3. On the Add new locale dialog box, enter the following details:

   Field	Description
   Locale name	Enter a name for the locale.
   User property	Define the locale’s properties. For example, you can add English as a locale with the Last Known Country as the US.
   + Filter	To define a locale, you can use a single attribute or a combination of attributes (AND or OR).
   Exclude Users	Select this checkbox and define the filter criteria for users to be excluded from the campaign.

   

4. Click Add. The locale is created and visible on the Locales page.

View Locales

1. On the left navigation of your MoEngage dashboard, click Settings > Advanced settings > Locales. On the Locales page, the data is displayed in a tabular format, with columns containing details related to each locale.

   Column	Description
   Name	Name of the locale
   Definition	Definition of the locale
   Created on	Date and time of the locale creation
   Locale number	A unique number MoEngage assigned to the locale.
   Campaigns associated	The number of campaigns with which the locale is associated.

   

2. You can search locales by their name as shown below: