Acquisition Tracking

Acquisition tracking allows you to measure the effectiveness of your user acquisition campaigns by attributing installs and subsequent user actions back to specific campaigns and sources. Enabling this setting helps populate data on the Acquisition page in MoEngage Analytics.

Acquisition analytics helps to understand user acquisition campaign performance. You can track valuable user metrics such as conversions per user, revenue per user, and sessions per user. For more information on acquisition analytics, refer here.

Perform the following steps to enable acquisition tracking and get the MoEngage attribution key:

1. On the left navigation menu in the MoEngage dashboard, go to Settings > Analytics > Acquisition tracking.
2. On the Acquisition tracking page, turn the Acquisition tracking toggle on.
3. From the Attribution Platform list, select the required platform.
4. In the Attribution Key box, copy the key. You will need this key to configure MoEngage as a destination or partner on your chosen attribution platform’s dashboard.
5. Click Save.
6. If you need to generate a new attribution key for security reasons, click the regenerate icon. Remember to update the key on your attribution platform if you regenerate it.