Use Cases
As a marketer or product owner, you can answer the following questions with Behavior Analysis:- How many Monthly Active Users (MAU) or Daily Active Users (DAU) does my app have?
- Which cities saw the highest number of hotel bookings on my travel app last month?
- How much revenue did I get last month from the latest product I added to my e-commerce app?
- What is the distribution of my users based on the revenue made from their orders?
- How many distinct songs are played across different segments of users?
- What is the average number of orders a user places using my app?
- What is the median number of orders placed by each user by my customers last month?
- How many minutes did the least active listener play over a day, week, or month on my music or video streaming app?
Getting Started
Getting a Behavior chart follows a workflow similar to other analyses. For a basic overview of performing an analysis, refer here.
We will begin with performing Behavior Analysis in the next section.