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MoEngage Funnels provides detailed insights into user conversion across web and mobile applications. Funnels help you understand user interactions at various stages of the customer journey, offering valuable data for optimizing engagement strategies. A funnel represents a series of events that guide towards a defined event. It is used to calculate conversion rates based on certain user actions. The charts obtained help evaluate conversion rates at each stage of the funnel and assess the overall performance of your product.

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Use Cases

Funnels help answer questions like:
  • How many users searched for a hotel on my travel application and booked one?
  • How many times did users view a notification, click it, and then get converted?
  • What percentage of users who visited a particular product on my e-commerce app bought it?
  • How many times do users play a game before moving to the next level?
  • How much time do users take to purchase a product?
  • At what stage of the buying process are most users dropping off?

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Getting Started

We will begin with performing Funnel Analysis in the next section.

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Next Steps