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A landing page is a dedicated webpage designed to capture customer’s attention when they click on a published campaign. These pages are crucial for driving a customer towards a desired outcome, be it a product purchase, event registration, or opting in for additional information. They are an effective way to transform quality leads from a campaign into actionable engagements. For marketers, landing pages play a pivotal role as they catalyze increased web traffic and uplift conversion rates.

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Why use Landing Pages

Regular web pages are static and typically have many goals and encourage exploration on the website. By using custom personalized landing pages, you can have a minimal page tailored to a specific customer segment. Using this minimized approach will help you keep the visitors focused on the conversion goal and avoid any distractions. Landing pages seamlessly complement other MoEngage strategies such as Push, E-mail, SMS, In-app, and web campaigns. This facilitates a smooth transition for users from an email or notification to a landing page for more detailed information, ensuring a cohesive user experience.

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Landing Pages: Trial and Subscription

The Landing Pages feature offers a flexible trial experience. By default, you can explore five pre-built landing page templates to understand their structure and potential. While you can view these templates, you cannot create new pages or publish them. To unlock the full capabilities, you can start a 30-day free trial. Once the trial is activated, you can:
  • Create custom landing pages using the editor.
  • Publish your landing pages live.
During your trial, a banner showing the number of days remaining appears at the top of the UI.
When the 30-day trial period ends, any landing pages you created are saved for seven days, but cannot be edited. From here, you can either upgrade to a paid plan or extend the trial for another 30 days.
The extended trial is a one-time offer. After this period ends, you don’t have the option to extend the trial.
If the extended trial also concludes without an upgrade, your access reverts to viewing the five pre-built templates, and your created pages remain saved but cannot be edited. To regain full access and use your pages, you need to move to a paid plan. To upgrade or if you have any questions about your plan, contact your Customer Success Manager (CSM) or raise a support ticket.

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Next Steps