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Available for all Push, Email, In-App Messages, and Onsite Messages.

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Procedure

Follow these steps:
  1. In Step 2 of the campaign creation process, click + A/B test.
  2. Click New Variation to create the new variation.
    OR
    Click Copy Variation to copy the previously created variation.     A_B_Testing_Options.png
  3. Click User distribution.
  4. Click Dynamically using Merlin AI. UserDistribution_Sherpa.png
  5. Select the Metrics to be maximized.
    MetricDescription
    Email
    Open RateSelect to optimize the distribution across different variations based on the email open rate by each variant.
    Click rateSelect to optimize the distribution across different variations based on the click rate by each variant.
    BothSelect to optimize the distribution across different variations based on both email open rate and email click rate by each variant.
    In-App Message and Onsite Message
    ConversionSelect to optimize the distribution across different variations based on the click-through rate of each variant.
    EngagementSelect to optimize the distribution across different variations based on the conversion rate of each variant.
    RevenueSelect to optimize the distribution across different variations based on the revenue generated by each variant.
  6. In Campaign duration, select 2 hours or 4 hours to set the Campaign duration for Email Campaigns.
  7. Set the following:
    FieldDescription
    Objective (Optional)Objective of experiment.

    Note: Applicable only to In-App Message, On-Site Message, and Web Personalization.
    VariationModify the variation name for the campaign variation. (Applicable only for In-App, On-Site Messaging, and Web Personalization).

    Note: You can create only up to five variations.
    Campaign control groupSet the percentage of users who will receive the campaign.

    Note: MoEngage does not guarantee receipt of campaigns the second time where:
    • Users belong to either global control group or campaign control group for any active campaign,
    • Users are qualified to receive the campaigns twice.
    DynamicAllocation.png
  8. Click Done to save the campaign variations.
    OR
    Click Cancel to discard the campaign variations.
Campaigns, where the user distribution is performed by Merlin AI, have the Powered_by_Sherpa.png icon in the Campaign Status on the All Campaigns page.

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Next Steps

All MoEngage AI products, which were previously referred to as Sherpa AI, are now known as Merlin AI.