Personalize Content Using Recommendations

Overview

Recommendations are a group of related products often sold or marketed together. They are common in e-commerce, retail, and digital platforms. They help users by:

• Ease of discovery: They can quickly find related products within a set, simplifying navigation in large catalogs.
• Simplified decision-making: Offer curated options, making it easier for them to choose products that meet their needs.
• Enhanced user experience: Bundling related items into sets reduces the time spent searching for complementary products.

Personalized recommendations tailor the selection of products based on user preferences or purchase history, benefiting them by:

• Relevant recommendations: They see products that better match their needs.
• Increased satisfaction: Personalized sets align with their interests, improving engagement.
• Better value: They receive tailored discounts or bundles, enhancing the perceived value.
• Efficient cross-selling: Suggests complementary products, encouraging additional purchases.

Channels That Support Personalization Recommendations

Channel	Supports Personalization?
Push	Yes
Email	Yes
SMS	Yes
In-app Messaging	Yes
On-site Messaging	Yes
Cards	Yes
Connector	Yes
WhatsApp	Yes
Facebook Audience	No
Google Ads Audience	No

Use Recommendations in Campaigns

You can personalize recommendations while creating the campaign in two ways:

Custom HTML Editor

1. While creating content, on the Custom HTML Editor tab, hover over the required template and then click Choose to open the editor.

   

2. In the Template Editor section, type @.

3. On the Personalization dialog box, click the Data personalization tab.

   

4. In the Select Attribute list, click the required set under Product sets and click Done.

   

5. In the Template Editor section, type @ to select the required product set and write the Jinja code to fetch the list of product set attributes and send the product set in the communication based on user preferences.

   

6. Click Preview.

   

Drag and Drop Editor

1. While creating content, on the Drag and drop editor tab, hover over the required template and then click Choose to open the editor.

   

2. In the template editor section, on the ROWS tab, click Product Sets in the list.

3. On the ADD PRODUCT SET ROW dialog box, in Select product set list, click the defined product set and click Create.

   

4. Expand the Row layout accordion and click the required row layout.

   

5. Expand the Product Block Layout accordion and click the required product block layout.

   

6. Expand the Information Mapper accordion and define the information mapper.

   

7. Click Create.

8. Drag and drop the defined product sets on the template.

   

9. Select Preview.

   

Personalize Campaigns with Recommendations

You can personalize campaigns using predefined catalogs and product sets. For more information, refer to the following articles:

• Personalizing Email campaigns using Recommendations
• Personalizing Push campaigns using Recommendations
• Personalizing On-Site Messaging campaigns using Recommendations