Personalize Content Using Content Blocks

Overview

Before starting your journey with content blocks, you must create a content block. For more information, refer to Content Blocks.

Content blocks allow marketers to reuse the same content across multiple campaigns.

Channels That Support Personalization Using Content Blocks

You can add content blocks to the campaigns sent through the following channels:

Channel	Supports Personalization?
Push (Mobile and Web Push)	Yes
Email	Yes
SMS	Yes
In-App	Yes
On-Site Messaging	Yes
Cards	Yes
Whatsapp	Yes
Connectors	Yes
Facebook Audience	NA
Google Ads Audience	NA

Personalization Attributes Supported in Content Blocks

You can personalize the content block using the following personalization attributes:

Personalization Type	Supported?	Additional Information
User attribute	Yes	-
Event attribute	Yes	You can use Jinja to personalize content based on event attributes. Ensure the event used for personalization is selected in the trigger criteria of the event-triggered campaign. This ensures the successful personalization of the campaign content using a content block.
Product sets	No	-
Content API	No	-
Content block	Yes	-
Auxiliary data	No	-
Campaign attribute	Yes	You can use Jinja to personalize content based on the campaign attributes. Note: This is currently available only for Email.
Business event attribute	Yes	You can use Jinja to personalize content based on the business event attributes. Ensure you select the same business event whose attribute you used to personalize the content block. Note: This is currently available only for Email, SMS, and Push.

• Content blocks are not supported in the Inbox preview in Email campaigns.
• URLs that are added in content blocks and used in SMS cannot be tracked.
• You cannot archive content blocks used in active event-triggered and periodic campaigns because there is no option to stop these active campaigns. You can archive these content blocks only after the expiry of such campaigns.

Ways to Use Content Blocks

When you create a personalization condition or logic using the plain text editor, it appears as a chip. To know more about Chip Actions, refer here.

You can use your content blocks in two ways:

• Select the desired content block
• Insert the block label of your content block directly

Select the Desired Content Block

While Creating a Campaign

1. While creating content, type @.

2. On the Personalization pop-up, click the Content blocks tab.

   

3. In the Select content block list, click the desired content block.

4. Turn the Insert only the content of the content block toggle on to insert only the content of the content block.

   

   This means that only the content will be inserted while detaching itself from the existing content block, and no future updates will be reflected.

5. Click Done to insert the content block.

While Creating an Alert

1. While creating content, click Text personalization.

2. On the Inform personalization pop-up window, click the Content block tab.

   

3. In the Select content block list, click the desired content block.

   

4. Turn the Insert only the content of the content block toggle on to insert only the content of the content block.

   

   This means that only the content will be inserted while detaching itself from the existing content block, and no future updates will be reflected.

5. Click Copy & Close to copy the personalized attribute to the clipboard.

6. Paste the copied value in the message editor using keyboard shortcuts.

Insert the Block Label of Your Content Block Directly

1. Copy the Block label from your Content Block page.

   

2. Paste the Block label into the campaign/template/another content block.