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Problem

The failed numbers in the campaign stats donut and the error breakdown do not match.

Explanation

  • The formula used to calculate failures in campaign statistics is Sent minus Delivered (Sent–Delivered).
  • The number of campaign errors could be higher due to various issues listed as failed to send according to the campaign’s design.
  • Even though these errors occur, the statistics team may not include them as actual failures.
  • Those excluded errors could relate to a failure in personalization.