Why Is There a Mismatch in Sent and Delivery Metrics Between Gupshup and MoEngage? - MoEngage

Problem
Explanation
Solution

Problem

There is a discrepancy in the Sent and Delivered metrics when comparing the data from Gupshup and MoEngage.

Explanation

The difference in statistics between MoEngage and Gupshup could be due to the following reasons:

MoEngage is not receiving callbacks from Gupshup.
MoEngage shows statistics based on campaigns, while Gupshup shows statistics based on templates.

Solution

Ensure the callback URL is properly set up on the Gupshup platform to receive delivery callbacks on MoEngage’s end.
For more instructions, follow the Gupshup-Partner Integration document.
To verify the accuracy of the data, download SMS or WhatsApp reports from the MoEngage dashboard and include the template ID as an additional column.
Compare the statistics provided by Gupshup with the downloaded report from MoEngage using the template ID field.

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