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Explanation

Email Drop event, which occurs during the Email campaign delivery, is generated under the following scenarios based on your actions and attributes:
  1. When user attribute unsubscribe, spam and bounce is true.
  2. When a user’s email address is missing or lacking a valid email attribute.
  • Implementing the Email Drop event in the flow by MoEngage has significantly increased the Email Drop event count.
  • The Email Drop event is an internal event specific to MoEngage.